In Part 1 of this series, the steps required to open and activate a PayPal account were detailed. In Part 2, we discussed adding a PayPal “Buy Now” button to your web site to sell an item. Now in Part 3, we will cover the use of PayPal’s Shopping Cart feature.
Using a PayPal Shopping Cart presents a number of conveniences to your site’s buyers as they can take time to look through your entire site while adding items to a virtual “shopping cart” as they wish. When buyers are finished selecting items to buy they can view the contents of their shopping cart and then checkout securely through PayPal, making a single payment to you for all the items purchased.
To add a PayPal Shopping Cart to your site, log in to your PayPal account at https://www.paypal.com/ with your Email Address and Password. Next, click the blue ‘Merchant Services’ tab near the top of the page. After the page has refreshed, go down to the ‘PayPal Website Payments Standard’ section and click the “PayPal Shopping Cart” link under the ‘Key Features’ list.
The next form prompts you to enter details for an item you wish to sell. Enter the Item Name; for example, “Blue Widget.” Next, enter the Item ID Number, if you have one. Then enter the Price of the item; for example, “$4.99.” If you are selling in a currency other than U.S. Dollars or wish to sell to buyers from a specific country, you can make those choices in the drop-down menus; otherwise, leave the defaults of “U.S. Dollars” and “United States” selected.
Next, under the section titled ‘Select an Add to Cart button’ you can keep the default “Add to Cart” button shown by clicking the small round button next to it, or you can click the “Choose a different button” link to see several other button styles, then select the small round button next to your desired style and then click the ‘Continue’ button. PayPal provides an option for you to use your own custom button image if you prefer, but many styles are already provided to choose from which will likely suit your needs.
If you need to add Sales Tax or Shipping Costs for your item, you can click the ‘Add More Options’ button and follow the instructions provided on the form. Otherwise, just click the ‘Create Button Now’ button.
The PayPal site will then provide your ‘Add to Cart Button’ code and ‘View Cart Button’ code. Begin with the ‘Add to Cart Button’ code. Click inside the box with the code, and select all of the code within the box (use Control-A on Windows computers or Command-A on Macs), then copy that code (Control-C on Windows, or Command-C on Macs).
Open a new browser window (keep the PayPal window open as you will need it again momentarily) and log in to your WebSpawner webpage account at http://www.webspawner.com/login.html . Select your desired web page and click the ‘Modify’ button; or to place your button on a new webpage click the ‘Create’ button instead. Scroll down to the ‘Body Text’ step and click in the box, then paste the copied code (Control-V on Windows, or Command-V on Mac). Also add a description of the item you are selling to the Body Text box.
Now return to the PayPal window (but keep your WebSpawner window open too) and get the ‘View Cart Button’ code. Click inside the box with the code, and select all of the code within the box, then copy that code.
Return to your WebSpawner window and paste the copied ‘View Cart Button’ code into the Body Text box, being careful to add it after the contents of the box without replacing the contents already there. Use the Image Upload step to add an image of your item if you wish. Be sure to complete the process by clicking ‘Continue’ at the bottom of the form, and then click ‘I Like It’ at the page preview to save and publish your changes. Your page will now contain two buttons: an ‘Add to Cart’ button to allow a visitor to select the described item for purchase, and a ‘View Cart’ button so the buyer can check the contents of the Shopping Cart.
Repeat the procedures above to create ‘Add to Cart’ buttons for each item you are selling and create a new web page in your WebSpawner account for each item. Add the ‘Add to Cart’ button code, item description, ‘View Cart’ button code and upload an image if you wish. The ‘View Cart’ button should be added to each page of your site to allow buyers to check the cart contents at any time.
Visitors of your site who click the ‘View Cart’ button will be taken to a secure PayPal page, where the Item Name, Number, and Price for all items added to the cart are displayed. The buyer will be able to ‘checkout’ and purchase your items securely online using his or her own PayPal account or major credit card. PayPal will send both you and the buyer an email message confirming the transferred payment, details of purchased items and the buyer’s shipping address, and you can safely ship the items to the buyer with the knowledge that PayPal has moved the funds for the purchased items into your account.
While these steps may seem a little lengthy, they are by no means difficult and will seem even easier with each time you go through the process. With just a little time and effort you can have a site with many pages offering all of your items for sale. Visitors to your site will appreciate the convenience of the Shopping Cart feature, and you may experience more sales as a result.
Keep in mind that PayPay provides a “Help” link at the top-right corner of the PayPal window, which you may use anytime to view frequently-asked questions and answers or to obtain personalized assistance from PayPal representatives if you have a specific question.
Best of luck with your online selling!