Archive for the 'Using the Internet' Category

Where’s the Padlock?

Tuesday, September 11th, 2007

We’ve come across this question quite a bit recently.

“I don’t see the security icon when I view the order forms on your site, is it secure?”

A user who wants to confirm that a particular website or online web application connection is secure will look to one place - the place they have always looked. If it’s not there, red flags go up, and rightfully so in today’s environment of phishing schemes and online identity theft.

Upon further investigation we found that all of the customers who asked had one thing in common - they were all using Internet Explorer v7.0. Turns out that the users are getting a secure connection, they just don’t see the padlock icon where they expect it.

It is not that the security icon is gone or missing. It is that Microsoft, in their infinite wisdom, decided that moving it in IE7 would be a great thing - never considering that we are creatures of habit.

IE7 Padlock

The familiar “padlock” icon now appears just to the right of the Address Bar in IE7, as shown in the image above. And, just as before, clicking on the security icon will allow you to review the secure certificate details.

How to take a screenshot and send it via e-mail

Friday, August 17th, 2007

Built into both Microsoft Windows and Macintosh operating systems is an easy way to capture the contents of your computer screen into an image file, often referred to as a “screenshot.”

A screenshot can be helpful when you are trying to obtain assistance as it allows your support person to see exactly what your computer screen was showing (a long error message, for example) at the time the screenshot was taken.

In today’s post we’ll cover how to take a screenshot and send it by e-mail for both Windows and Mac users.

Microsoft Windows

1. To capture the contents of the entire screen press the Print Screen key. Or, to take a picture of only the foremost active window or application, press and hold down the Alt key and then press Print Screen.

windowskeyboard2

2. Click the Start menu, and click to select All Programs, Accessories, and then Paint.

Paint

3. In the Paint window, click Edit and pull down the menu to release on Paste as shown; your screen capture image will appear in the window.

paintpaste

4. Click the File menu and pull down and release on Save As.

paintsaveas

5. Enter a File Name for your image, select an appropriate File Type such as .PNG, and click the Save button to save a copy of the screenshot in your ‘My Pictures’ folder.

paintsave2

6. Back in the Paint window, click the File menu and pull down to release on Send.

paintsend

7. Your default e-mail application (likely Outlook Express) will open, and a new message window will appear with your screenshot image attached. Fill in the recipient’s e-mail address, enter an appropriate subject line and message, and click Send to deliver your message with the screenshot image.

Mac OS

Creating a screenshot on a Mac is very easy. To capture the contents of the entire screen press and hold down the Shift, Apple, and 3 keys simultaneously, then release them.

applekeyboard1

A “camera shutter” sound confirms the screen capture, and an image file labeled Picture 1 appears on the Desktop as shown below.

macpicondesktop

The image contains an exact representation of your entire screen at the moment you released the three keys, and is ready to be e-mailed. The file format will depend on your operating system version and how your computer’s preferences are set, but it will likely be in .PNG or .PDF format (either is fine). If you wish you can rename the file but it isn’t necessary to do so.

Note that if you wish to capture only a portion of the screen, press and hold down the Shift, Apple, and 4 keys, then release them.

applekeyboard2

A small gray crosshairs cursor will appear on your screen; click and drag to select the rectangular area to be captured, then release the mouse button. The camera shutter sound confirms your screenshot and the image file automatically appears on your desktop just as with a full screen capture, except the image will only contain the selected area of the screen.

To send a screenshot by e-mail from your Mac, open your preferred e-mail application (probably Apple’s Mail program). Click New to create a new message. Enter the recipient’s address in the To field, and enter appropriate Subject and Message text. Then click the Attach button and select your image file, and click Send to deliver your screenshot and message.

An even easier way to e-mail your screenshot on a Mac is to click on the image file on your desktop and hold the mouse button down, drag the image file over the Dock and hold it over the Mail icon as shown below, then release the mouse button.

floatovermail

The Mail application will automatically open a new e-mail message with your screenshot image attached. Complete the To address, subject line and add a message if needed, then click Send.

Using the internet to save money on gas

Thursday, May 24th, 2007

With Memorial Day weekend upon us and summer just around the corner, experts say that record-high gasoline prices are likely to continue through the summer season. However, by utilizing some great online resources, you can reduce the impact of these increases on your budget.

GasBuddy.com provides comprehensive listings of gas prices by geographic area… simply plug in your zip code and see up-to-date prices for stations in your area and save several cents per gallon with each fill-up.

GasPriceWatch.com is another source of price comparison by area. Its display of gas station locations on a customizable Google Map is especially handy for travelers.

Automotive.com reports current gas prices by state, county, and city, as well as providing an easy way to display national or local gas prices on your website.

MapQuest Gas Prices displays lowest current pricing with locations on a customizable map.

While saving a few cents per gallon can really add up to substantial savings, some people will undoubtedly want to make bigger changes such as buying a new car to improve gas mileage. The internet can be a great tool for comparison of gas-electric hybrid vehicles such as the Toyota Prius, the Honda Civic Hybrid, and the Smart ForTwo which is scheduled to be available in the US in early 2008. Those with deeper pockets may want to line up for the all-electric Tesla Roadster, a very sharp-looking sports car that does not sacrifice performance and does not require stops at any gas pump.

Targeting your demographic

Wednesday, February 14th, 2007

Finding new customers, as well as catering to your existing customers, requires knowing your audience; success requires knowing that of your competitors. Given that, services like Quantcast sure come in handy.

Quantcast is a free online measurement tool which provides detailed demographics, ratings and direct comparison of domains. Demographics are also available for keyword phrases.

Results are presented in an easy to understand dashboard layout. For example, entering ‘cnn.com’ into their rank search, provides the following:

Quantcast Screen Snapshot

Demographics provided include the domains relative “rank”, audience gender, age, income, ethnicity, education level and number of children present in the household. Additional data is provided showing the composition of your audience and share of visitors according to frequency of their visit.

If you own your own domain you can even get more accurate readings from Quantcast by “quantifying” your website. Simply create an account at Quantcast.com, it’s free, and paste their tracking code onto your webpage - you can get a more complete and accurate look at your website’s demographics.

Using this data can help you fine tune your messages and sales pitches to your own unique customer base, identify the best websites on which to advertise, or define which keywords best fit your needs.