Targeting your demographic
Finding new customers, as well as catering to your existing customers, requires knowing your audience; success requires knowing that of your competitors. Given that, services like Quantcast sure come in handy.
Quantcast is a free online measurement tool which provides detailed demographics, ratings and direct comparison of domains. Demographics are also available for keyword phrases.
Results are presented in an easy to understand dashboard layout. For example, entering ‘cnn.com’ into their rank search, provides the following:
Demographics provided include the domains relative “rank”, audience gender, age, income, ethnicity, education level and number of children present in the household. Additional data is provided showing the composition of your audience and share of visitors according to frequency of their visit.
If you own your own domain you can even get more accurate readings from Quantcast by “quantifying” your website. Simply create an account at Quantcast.com, it’s free, and paste their tracking code onto your webpage - you can get a more complete and accurate look at your website’s demographics.
Using this data can help you fine tune your messages and sales pitches to your own unique customer base, identify the best websites on which to advertise, or define which keywords best fit your needs.