Latest update to the Google AdWords vs. Yahoo! Search Marketing post…
Today, with the assistance of David Lee in the Yahoo! Platinum Support department – Yahoo! applied the Bulk Spreadsheet, implementing the new account reorganization. Thanks to David for staying on top of things – we really appreciated it!
Final comments on the bulk spreadsheet method of reorganizing a PPC account. It is just too cumbersome a method, and leaves too many opportunities for errors to occur in the process. An “Adwords Editor-esque” tool from Yahoo! Search Marketing sure would go a long way towards improving the speed with which massive changes to an account are made… on both sides of the fence.
In our opinion, Google’s AdWords Editor method wins hands down, no contest.