Google PPC vs. Yahoo! PPC (Day 2)

As promised, here is an update to the Google AdWords vs. Yahoo! Search Marketing post in which we have compared our experience of making a complete account structure change between the two PPC search engines.

After touching base with Yahoo! Platinum Support we were able to get them a copy of the bulk spreadsheet and confirm that they were able to open/view the document.

A customer support representative contacted us later in the day to confirm that the bulk spreadsheet was just a reorganization of the existing keywords. After confirming that was the case, and that there were no new keywords - they indicated that it would be reviewed and “passed on”. They were reluctant to provide any kind of ETA for implementation, only saying that they would contact us tomorrow with the status.

Stay tuned….

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